How to Help Eliminate Speeding From Your Fleet
By Paul Miller
While speeding may occasionally occur in most fleets, the truth is, it’s bad for business. A report by AAA found that nearly half of all drivers (48 percent) reported going 15 mph over the speed limit on a freeway in the past month. Beyond the glaringly obvious safety concerns, the hidden costs run rampant. No matter the fleet size, business owners and fleet managers need to recognize the implications of speeding and address misconceptions about the ultimate costs associated with speeding. By taking full advantage of the mobile workforce and fleet management technologies available to them, businesses can improve safety and efficiency across their fleets.
One of the biggest misconceptions is the notion that speeding is a victimless crime. More often than not, drivers find themselves up against a tight deadline to meet a service level agreement and consider going a few extra miles over the speed limit to compensate. According to the Insurance Institute for Highway Safety, speeding has been a factor in more than a quarter of crash deaths since 2005. Aside from the safety concerns, speeding isn’t the time saver people think it is. Most of the theoretical time gained from going extra miles over the speed limit tend to be lost in the time spent in traffic, particularly in urban areas.
Discovering the True Costs
The hidden costs of speeding add up. The financial risks and potential loss of earnings for drivers who get caught speeding can have long-term effects on a driver’s career and by effect, the business’ results. Fuel efficiency, increasing maintenance costs, and a risk to goods, tools and equipment in transit all have a significant impact. Additionally, unsafe driving negatively impacts an organization’s reputation. Vehicles out in the field are essentially moving billboards, so unsafe driving ultimately sends a poor message to the public, potentially impacting sales.
Using Mobile Workforce Management Technology for Real-Time Visibility
Mobile workforce management technologies give fleet and business managers complete visibility into vehicle location and driver behaviors like speeding, harsh braking, acceleration and more. This technology also helps to reduce unauthorized vehicle use, and enables managers to respond more promptly to emergencies by always knowing the precise location of all fleet vehicles.
Bottom-line, better fleet visibility allows you to improve asset utilization, helping you get more done with less. Increased visibility also helps to manage individual driver performance, enabling a culture of safety. This can be achieved by rewarding safe driving behavior and establishing real-time driver education tools that allow drivers to compete for positions and incentives by driving safely, economically and efficiently.
Ultimately, speeding has a detrimental impact on drivers and businesses. By clearing up the false assumptions surrounding speeding and using the right technology, businesses can help improve safe driving practices, while simultaneously improving their bottom line.
Paul Miller is Product Manager at Fleetmatics – A Verizon Company. In his role, he helps commercial fleet owners be more productive and profitable with the world’s leading SaaS based telematics solution. For more information, visit www.fleetmatics.com.